Aug 23, 2009

Netfli(redbo)x




I've been a Netflix guy for a little over 2 years now, but backed into a redbox viewing of The International this weekend. Even though I know there's absolutely no affiliation b/t the two companies, it's interesting how similar redbox's logo is to Netflix.

You see the phonetical similarities in both "red" and "net" as well as the little used "x" as well as the visual arching similarity (for Netflix it's the word, for redbox it's the eyebrow). I can almost guarantee this logo was designed by redbox to piggyback on the success of Netflix. I can't blame them for that, and one can only wonder how much of their success is due to consumers inability to realize redbox is not really Netflix?